WorkflowMax (Discontinued) logo

WorkflowMax (Discontinued)

Website: www.workflowmax.com

WorkflowMax (Discontinued) at a glance

Regions
NZ, AU

WorkflowMax was a cloud-based practice management tool originally developed by Xero for job management, time tracking, quoting, and invoicing. Xero retired the product in June 2024, citing the need for significant investment to meet evolving customer expectations, and chose to focus on Xero Practice Manager instead.

Firms that used WorkflowMax relied on it for job costing, time recording, quoting, purchase orders, and invoicing, with data flowing directly into Xero for accounting and financial reporting.

What Happened

Xero signed an agreement with BlueRock, a tech-led business advisory firm, to take over the WorkflowMax brand and customer base. BlueRock completed over 15,000 account migrations in roughly five months. However, the transition has been rocky — user reviews indicate that basic processes now take significantly longer than they used to, support tickets sit unresolved for weeks, and features that existed in the original WorkflowMax are still missing or partially implemented.

Alternatives

For firms looking for a replacement:

  • Xero Practice Manager — Xero’s designated successor within the Xero ecosystem
  • Karbon — Popular choice for firms leaving WorkflowMax, strong workflow automation
  • Financial Cents — Workflow-focused PM at a lower price point
  • TaxDome — All-in-one platform with strong client portal
  • Pixie — UK/Ireland focused, flat-fee pricing

WorkflowMax (Discontinued) Alternatives

Other practice management tools for accounting firms, ordered by how much of WorkflowMax (Discontinued)'s functionality they cover. Our feature data is still incomplete for BrightManager (formerly Accountancy Manager), so it ranks lower here than a full assessment might place it.

Qount logo

Qount

Qount is a unified practice management platform for multi-service accounting firms covering workflow automation, billing, and client management.

Tidyflow logo

Tidyflow

Practice management platform for accounting firms combining workflows, client requests, documents, email, proposals, time tracking, and billing.

Karbon logo

Karbon

Practice management platform built for accounting firms with workflow automation, team collaboration, and client management tools.

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